Nationwide German public broadcaster ZDF recently announced the relaunch of one of its digital channels. Of the many interesting and inspired programming decisions, a few stick out as sensational.
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Public broadcasters anywhere would be well advised to convert the current tailwind into genuine and verifiable long-term Public Value strategies. Surprisingly, the best may be still to come.
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Kultur ist Christian Lewke zufolge nicht nur ‚einfachgesetzlicher’ (also veränderbarer) Auftrag und zugleich Existenzgrundlage des öffentlich-rechtlichen Rundfunks, sondern vielmehr von Verfassungs wegen unauflösbar mit ihm verbunden.
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As a new law is about to deliver to Public Broadcasters a golden opportunity to innovate and enhance the public’s attention and appreciation for their real and future value, they are trying to nip it in the bud.
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Let the pubcasters worry about the public interest and the private stations about making money. If this separation is really unambiguous, it will bring about more honesty.
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If this public service test is taken really seriously, we may be in for quite a few nice, and rather revealing, disputes. Ideally, it would mean that private media companies could stop any public-sector programme merely by proving that they are willing and able to provide it in a better way.
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Participants from the private sector could not entirely conceal a certain envy of the German public broadcasting system. Both commercial TV groups grudgingly admitted to being with their paid-for video offerings nowhere near Internet viewing figures like that of ZDF.
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The screening sessions of the conference showed how diverse the strategies of publicly funded TV are in the context of different media landscapes.
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Ein besonderer Verdienst des Bandes besteht darin, dass er konsequent eine internationale Perspektive einnimmt. Zahlreiche Beträge beleuchten die Verhältnisse in anderen westeuropäischen Ländern – von Großbritannien und Frankreich bis hin zu kleineren Medienräumen wie der Schweiz und Belgien.
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